#1
Quality beats volume
Fewer sessions, more customers on organic.
Which Marketing Channels Create Customers?
Which channels create customers — not just traffic?
Rank invest / cut / fix from the channel stats you enter.
Quick answer
Enter 2 to 3 channels with sessions, signups, and optional revenue. Rank which channels create customers vs vanity traffic — invest, cut, or fix. Free, no account. Honest: entered attribution; live product does not join Stripe revenue by channel.
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Example output
Organic search generated fewer visitors than paid ads but created more customers.
Evidence: organic signup rate beats paid volume. Action: invest in quality channels; cut or fix vanity traffic.
#2
Paid looks like low-quality traffic
High sessions, weak conversion.
#3
Honest attribution boundary
Entered channel stats; live product does not join Stripe by channel.
Invest in high-quality channels, then connect GA4 (Stripe optional for revenue context).
How it works
01
Enter 2 to 3 channels
Sessions, signups, optional revenue.
02
Rank quality vs vanity
Invest, cut, or fix.
03
Connect GA4
Stripe optional for revenue context, not channel attribution.
Related diagnosis
About this tool
Which marketing channel works best?
The one that creates customers and revenue efficiently, not the one with the most sessions. Compare signup rate (and optional revenue) per channel.
How do I analyze marketing ROI in Google Analytics?
Rank channels by conversions and business outcomes, not traffic volume. Pair GA4 quality with Stripe when you care about paid customers.
What is website traffic quality?
Traffic that converts and retains. High sessions with near-zero signups is low quality even when charts look busy.
How is this different from X Marketing ROI?
This ranks GA4 multi-channel customer creation. X Marketing ROI is scoped to X/Twitter distribution and t.co traffic.