What metrics should a solo SaaS founder track?
You do not need fifty charts. Most solo founders do fine with five numbers: MRR, churn, activation, traffic, and runway.
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Quick answer
Practical guides for solo SaaS founders on MRR, churn, and the metrics that actually drive weekly decisions — written by the team behind FlarePath Metrics.
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How to track MRR from Stripe without Baremetrics
You can track MRR from Stripe with a weekly export and a simple spreadsheet. Normalize annual plans, skip one-time charges, and compare week over week.
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ChartMogul alternatives for solo founders
ChartMogul fits teams that want deep subscription analytics. Solo founders often need something lighter: a spreadsheet or a weekly action list.
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Baremetrics alternatives for solo founders
Solo founders can track MRR in a spreadsheet, use a weekly guide like FlarePath, or pay for a full metrics dashboard like Baremetrics. Pick based on team size and time.
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How to calculate startup runway
Runway is how many months you can keep operating at your current burn rate. Divide cash in the bank by monthly expenses minus revenue.
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LTV formula for solo SaaS founders
LTV estimates how much revenue you get from a typical customer over time. The basic formula is average revenue per user divided by churn rate.
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How to calculate SaaS churn rate
Churn is the share of MRR or customers you lost in a period. Gross churn counts cancellations only. Net churn also includes upgrades and downgrades.
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How to calculate MRR (with formulas and edge cases)
MRR is your monthly subscription revenue counted the same way each month. Add up active subscriptions, divide annual plans by 12, and skip one-time charges.
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