Early-life churn dominates
First 90 days explain most lost MRR.
SaaS Churn Analysis
Early-life cancels, failed payments, and lost MRR ranked with one next step.
Why are SaaS customers cancelling? Enter churn rate, lost MRR, early-life share, and failed-payment mix. Get ranked drivers and what to do next. Free, no account. Stripe shows cancels; FlarePath explains the business problem.
Example output
Evidence: early-life share ~70%, elevated churn rate, some failed-payment mix. Action: fix onboarding first.
First 90 days explain most lost MRR.
Involuntary churn may hide inside cancels.
A few accounts may dominate lost dollars.
Investigate onboarding and early activation, then connect Stripe for live churn coaching.
Logo count alone hides concentration.
Where cancels sit matters.
Early cancels and failures in your Guide.
Common drivers: weak early activation, failed payments, wrong-fit acquisition, and pricing mismatch. Separate early-life voluntary cancels from involuntary payment failures before you rewrite the product.
Measure churn rate and lost MRR, then split by tenure (first 90 days vs later), failed-payment share, and plan mix. Rank the largest revenue leak first.
Customers leave when they never reach value, cards fail, the offer no longer fits, or a better alternative appears. Evidence beats gut feel: tenure, payments, and revenue concentration.
The free tool uses numbers you enter. Connect Stripe so FlarePath monitors early cancels, failed payments, and stickiness in your weekly Guide.