Focus 1
Review recent cancellations before the trend compounds
What to do: Four customers left this week. Check exit patterns and reach out to at-risk accounts.
Review in StripeWhat FlarePath watches
Stop auditing Stripe and Google Analytics every Monday.
Quick answer
FlarePath watches the metrics that quietly drive growth across Stripe and Google Analytics — MRR, churn, retention, activation, and traffic. Each week it explains what changed, why it matters, and the one action your Guide recommends.
Each metric below is one line at a glance. Tap any signal to see what you'd miss and how your Guide explains it.
Example weekly Guide
Leaking
Churn is ticking up while MRR looks flat.
This week at a glance
- Churn 5.2% · up from 3.8% last month
- MRR flat · net-new subs masking losses
Why founders skip the Monday audit
Without a guide
You export a CSV, compare two weeks in a spreadsheet, and still walk away unsure which lever to pull.
With FlarePath
Each signal below maps to a ranked line on your Guide: what shifted, why it matters, and one link when you need to act.
What we watch for you
Each signal maps to a weekly lens on your Guide. Filter to see what matters at your stage.
Every signal FlarePath can surface on your weekly Guide.
Payment failures, MRR down, churn up, or net revenue lost in the last 7 days.
MRR up, net-new customers, or momentum worth protecting this week.
Cohort retention and LTV — whether recent signups actually stay and pay.
GA4 engagement, sources, and return rate — often before churn shows in Stripe.
Revenue & retention
From Stripe
Revenue trend (MRR)
Source Stripe
What you miss MRR moved but you still open Stripe to learn whether it was new subs, upgrades, or leaks.
What the Guide gives you Growing or Leaking lens headline, MRR trend in pulse, and a 7d growth bridge — Metrics only when you want detail.
Example At $5,000 MRR, recovering $200/mo from prevented downgrades is $2,400/year retained. Your numbers will differ.
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Churn rate
Source Stripe
What you miss A small churn uptick compounds quietly until a whole month of growth is gone.
What the Guide gives you Leaking lens when churn is elevated; focus card with a direct link to review cancellations in Stripe.
Example Churn drops from 6% to 4% on $3,000 MRR keeps roughly $720 more per year in the base.
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Stickiness (4-week retention)
Source Stripe
What you miss Signup spikes hide whether recent cohorts still pay at week 4 or 8.
What the Guide gives you Sticking lens and cohort signals on focus; drill-down cohort table stays on Metrics.
Example Improving 4-week retention from 40% to 50% on 20 new subs at $50/mo adds about $100/mo within a month.
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Customer lifetime value (LTV)
Source Stripe
What you miss LTV shifts when ARPU or churn moves — easy to miss until acquisition math breaks.
What the Guide gives you Surfaced with stickiness and revenue context on calm weeks; fix churn or ARPU first when LTV slips.
Example Raising ARPU by $10 on 60 active customers is $600/mo in MRR if churn holds.
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Net new customers & payments
Source Stripe
What you miss Failed payments and net customer changes hide inside separate Stripe views.
What the Guide gives you Growing lens for wins; Leaking when payments fail — names and amounts in pulse, recovery steps in focus.
Example One recovered failed payment at $99/mo is $1,188/year. Payment failure alerts exist for this reason.
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Traffic & activation
From Google Analytics
Weekly return rate
Source Google Analytics
What you miss Stripe can look fine while fewer users return week over week — churn follows later.
What the Guide gives you Traffic lens when return rate slips; cross-signal in pulse when MRR is flat but engagement drops.
Example Catching a 15% retention drop two weeks early gives you time to fix onboarding before cancellations.
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Engaged sessions by source
Source Google Analytics
What you miss Raw session counts lie; low-engagement channels can look like growth.
What the Guide gives you Pulse flags suspicious sources and week-over-week moves on your top channel — skip the acquisition report rabbit hole.
Example Losing 50 engaged sessions/week from organic at 2% trial conversion is roughly one fewer trial every week.
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Active users (DAU / WAU / MAU)
Source Google Analytics
What you miss A large MAU with falling DAU means a leaky bucket, not a healthy base.
What the Guide gives you Traffic lens when daily actives decline; DAU/MAU stickiness line in pulse when it matters.
Example Re-activating 5% of dormant MAU into weekly active use can lift trials without new ad spend.
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Organic discovery
From Search Console
Organic queries losing clicks; rising queries worth doubling down on. Surfaced in your Guide pulse and weekly focus when Search Console is connected.
Social leading indicators
From X
Post volume, engagement, and link clicks cross-referenced with Google Analytics referral traffic. See whether X activity is moving the needle before you give up on social.
On the roadmap
Live now: Stripe, Google Analytics, Search Console, and X. These are next:
- GitHub
- Sentry
- Google Ads
- Google Tag Manager
- Bank
Signals at a glance
Every signal FlarePath watches, where it comes from, and what your Guide returns.
Source Stripe
What you miss MRR moved but you still open Stripe to learn whether it was new subs, upgrades, or leaks.
What the Guide gives you Growing or Leaking lens headline, MRR trend in pulse, and a 7d growth bridge — Metrics only when you want detail.
CloseSource Stripe
What you miss A small churn uptick compounds quietly until a whole month of growth is gone.
What the Guide gives you Leaking lens when churn is elevated; focus card with a direct link to review cancellations in Stripe.
CloseSource Stripe
What you miss Signup spikes hide whether recent cohorts still pay at week 4 or 8.
What the Guide gives you Sticking lens and cohort signals on focus; drill-down cohort table stays on Metrics.
CloseSource Stripe
What you miss LTV shifts when ARPU or churn moves — easy to miss until acquisition math breaks.
What the Guide gives you Surfaced with stickiness and revenue context on calm weeks; fix churn or ARPU first when LTV slips.
CloseSource Stripe
What you miss Failed payments and net customer changes hide inside separate Stripe views.
What the Guide gives you Growing lens for wins; Leaking when payments fail — names and amounts in pulse, recovery steps in focus.
CloseSource Google Analytics
What you miss Stripe can look fine while fewer users return week over week — churn follows later.
What the Guide gives you Traffic lens when return rate slips; cross-signal in pulse when MRR is flat but engagement drops.
CloseSource Google Analytics
What you miss Raw session counts lie; low-engagement channels can look like growth.
What the Guide gives you Pulse flags suspicious sources and week-over-week moves on your top channel — skip the acquisition report rabbit hole.
CloseSource Google Analytics
What you miss A large MAU with falling DAU means a leaky bucket, not a healthy base.
What the Guide gives you Traffic lens when daily actives decline; DAU/MAU stickiness line in pulse when it matters.
CloseRelated reading
We reach out so you don't have to remember
Same weekly lens headline in your inbox every Monday, plus mid-week alerts when a metric shifts. Open the Guide to confirm and act.
Connect Stripe or Google Analytics to start. Search Console and X available too. Instant first scan on connect.
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