Focus 1
Check onboarding step 2 first
What to do: Step 2 drop-off is driving the trial→paid gap.
Open Google AnalyticsConversion diagnosis
Your conversion rate dropped. Find out why.
Quick answer
Most analytics tools tell you conversion declined. They rarely tell you whether traffic quality, the landing page, the funnel, or activation broke first. Separate volume from rate before you redesign anything.
example diagnosis
Leaking
Trial conversion slipped 18% this week.
Traffic rose — conversion didn't.
This week at a glance
- Trial→paid down 18% · sessions +22%
- Top channel mix shifted
Read-only OAuth · How we protect your data
~30 second setup · instant first scan · free in beta · no credit card
Before vs after diagnosis
Before
Conversion down 15%. Traffic up. Still guessing.
After
Trial conversion slipped 18%. Check onboarding step 2 first.
Most analytics tools tell you conversion declined. They don't tell you why.
DIY
Sessions up. Signups flat. You exported a CSV and still don't know if it's traffic quality or the funnel.
With FlarePath
See whether the drop is acquisition quality, activation, or trial→paid — ranked in one Guide.
example focus
- Trial→paid down 18%
Focus 1: Check onboarding step 2 first
Five places to investigate first
Check source/medium
See why this matters
Traffic quality changed
New channel or campaign brings sessions that never meant to buy.
Close
Segment by channel
See why this matters
Audience mix shifted
A segment converts below your baseline even when traffic looks healthy.
Close
Compare ad vs page
See why this matters
Landing page mismatch
Landing promise and product experience drifted apart.
Close
Test signup path
See why this matters
Funnel friction increased
A slower page, broken form, or confusing CTA shows here first.
Close
Open Analytics
See why this matters
Activation broke after signup
Users start but never reach value after a release.
Close
Free tool
See why this matters
Metric Change Analyzer
How to diagnose
01
Did traffic volume change, or only the rate?
Separate volume from conversion before you rewrite copy.
02
Is the drop at signup or trial→paid?
Different breaks need different fixes.
03
Did a new channel start this week?
Quality problems often look like conversion problems.
Free tool: rank likely conversion causes
Analyze a conversion changesample output
Your conversion rate decreased.
Ranked likely causes — check traffic quality before redesigning the funnel.
#1
Traffic quality changed
More visitors with lower intent can drop conversion while sessions rise.
#2
Funnel friction increased
A slower page, broken form, or confusing CTA often shows here first.
#3
Segment or channel mix shifted
A new source converts worse than your baseline.
Connect Analytics and Stripe for a live cross-stack read.
Questions people ask
What causes conversion rates to decrease?
Conversion usually falls because of weaker traffic quality, funnel friction, messaging mismatch, a worse channel mix, pricing changes, or onboarding regressions. Compare traffic, signup, and trial→paid for the same period before changing the product.
How do I diagnose a conversion problem?
Check whether traffic volume changed, then whether signup rate or trial→paid moved. If traffic rose and conversion fell, start with quality and funnel friction. If traffic was flat, inspect the signup path and recent product changes.
What metrics should I check when conversion drops?
Sessions by source, signup rate, trial starts, trial→paid, bounce or engagement on key pages, and any recent pricing or onboarding changes. Rank one investigation path — do not fix everything at once.
What is causing fewer customers to sign up?
Fewer signups come from less traffic, lower conversion from the same traffic, or both. Separate volume from rate before you rewrite the landing page.
Is a conversion drop always a website problem?
No. Acquisition quality often looks like a conversion problem. A new channel can bring more visitors who never intended to buy. Diagnose quality before redesigning the funnel.
How does FlarePath help with conversion diagnosis?
FlarePath connects Analytics and Stripe signals so you see whether the drop is traffic quality, activation, or paid conversion — then ranks what to fix next.
Stop guessing why fewer people convert.
Connect Analytics and Stripe. Get what changed, why it matters, and what to fix next.
Start free