Focus 1
Review open invoices and retries
What to do: Recover cards before you blame the product.
Review in StripeInvoluntary churn diagnosis
Failed payments are rising. Find the involuntary churn.
Quick answer
Failed payments are involuntary churn: customers who meant to stay but could not pay. Expired cards, dunning gaps, price jumps at renewal, and processor issues flatten MRR before cancel charts spike. Split failed charges from deliberate cancels first.
example diagnosis
Leaking
Failed payments up. Cancel rate looks calm.
Involuntary churn hides in a separate Stripe view.
This week at a glance
- Failed charges +34% · cancels flat
- MRR flat · dunning recoveries down
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Before vs after diagnosis
Before
MRR soft. Cancel chart calm. Still losing revenue.
After
Failed payments rose. Fix dunning before a product rewrite.
Failed payments are involuntary churn, not a roadmap problem.
DIY
You stare at churn % and miss that failed payments ate the week without a cancel spike.
With FlarePath
See involuntary vs voluntary churn ranked with a next step in Stripe.
example focus
- Failed charges +34%
Focus 1: Review open invoices and retries
Six failed-payment spikes to check
Open invoices
See why this matters
Expired cards and soft declines
Customers never meant to leave; the charge failed.
Close
Dunning settings
See why this matters
Dunning gaps
Update-card emails missing or too sparse to recover renewals.
Close
Recent price changes
See why this matters
Price or plan jumps at renewal
Renewals fail after a price change the customer did not expect.
Close
Decline codes
See why this matters
Processor or currency issues
Issuer rules, 3DS, or currency friction spike soft declines.
Close
Segment breakdown
See why this matters
One segment concentrates failures
One plan, country, or card brand fails more than others.
Close
Split voluntary
See why this matters
Product still fine
Deliberate cancels look different. Do not rewrite the roadmap for cards.
CloseHow to diagnose
01
Split failed payments vs cancels
Involuntary and voluntary need different fixes.
02
Check dunning and decline codes
Expired cards and soft declines are recoverable.
03
Inspect renewal price changes
Plan or price jumps often spike failures.
Free tool: rank payment vs cancel causes
Analyze a churn changesample output
Failed payments are rising.
Involuntary churn often hides inside Stripe — before cancel charts move.
#1
Expired cards and soft declines
Customers never meant to leave; the charge failed.
#2
Dunning gaps
Retries or update-card emails are too late or missing.
#3
Price or plan jumps at renewal
Renewals fail after a price change the card was not ready for.
Connect Stripe to rank failed payments vs deliberate cancels.
Questions people ask
Why are failed payments increasing?
Failed payments usually rise from expired cards, soft declines, dunning gaps, renewal price jumps, or processor friction. That is involuntary churn — customers who meant to stay.
How is involuntary churn different from cancels?
Cancels are deliberate. Failed payments remove renewals without a cancel click. Split the two before you rewrite the product.
How do I diagnose rising failed payments?
Compare failed charges, open invoices, and recoveries for the same period. Check decline codes, dunning cadence, and recent price or plan changes at renewal.
How does FlarePath help with failed payments?
FlarePath surfaces payment failures alongside revenue and churn so you recover involuntary churn before you chase product theories.
Stop treating card failures like product cancels.
Connect Stripe. Get what changed, why it matters, and what to fix next.
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